№ 12 — Commercial 2025

Ajadi — Menswear Campaign

Client: Ajadi
Frames: 17

A menswear campaign for Ajadi, with hero images of the collection against a storm sky, e-commerce frames on white, and product photographs of the shoes and sunglasses.

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01 / 17 The navy pinstripe set with the ÀJÀDÍ wordmark, the frame released on Instagram.

The campaign

Ajadi makes men's native wear, long kaftans and tunic sets with matching trousers. The hero images put one look per frame on a white plinth against a red and teal storm sky, so the colours of the collection carry the campaign.

The photographs

The same looks were photographed on white for the online store, front, side and back, with the garments also laid flat. Product frames cover the boots and sunglasses, and the trousers worn with the shoes. A second series puts the tunics and caps in a lounge, three looks together under a gilded ceiling and then one at a time. The sequence closes with a studio portrait photographed for the brand.

Model in a long yellow kaftan and matching trousers glances over his shoulder on a white plinth against a red and teal storm sky. — 02 / 17 Yellow kaftan set against the storm sky.

Model with a blond flat-top and sunglasses fastens the cuff of a long light-blue kaftan on a white plinth against a storm sky. — 03 / 17

Model in a royal-blue tunic set and sunglasses strides across a white plinth, one hand in his pocket, against a storm sky. — 04 / 17

Model seen from behind in a long teal kaftan on a white plinth, looking back over his shoulder at a storm sky. — 05 / 17 The teal kaftan from behind, the last of the hero frames.

Model in sunglasses and a long teal kaftan with matching trousers stands front-on against a white studio background. — 06 / 17 The same looks on white for the online store.

Model in a grey pinstripe tunic set and sunglasses crosses one leg over the other against a white studio background. — 07 / 17

08 / 17

A yellow kaftan and matching trousers laid flat on a white surface. — 09 / 17 Flat lay of the yellow set.

Two models from the shoulders down, one in a white shirt and trousers with cream loafers, the other in a black shirt and pinstripe trousers with black boots. — 10 / 17 Trousers and shoes together.

A pair of black leather zip-sided ankle boots on a white background. — 11 / 17

A pair of sunglasses with clear frames and brown gradient lenses on a white background. — 12 / 17 Product frames for the boots and sunglasses.

Three models in lilac, deep-green and blush tunic sets with matching caps stand in a lounge beneath an ornate gilded ceiling. — 13 / 17 The lounge series, three looks under the gilded ceiling.

Model in a navy tunic and matching cap adjusts his cuff in a blue-lit lounge with red marble floors. — 14 / 17

Model in a blush-pink tunic and maroon cap sits at a marble table, arm stretched along the booth, two glasses before him. — 15 / 17

Model in a brown pinstripe tunic set and tinted glasses stands hand-in-pocket beside an arched mirror and pale wood wardrobe. — 16 / 17 The pinstripe set by the wardrobe.

Man in a black tunic set and amber-tinted glasses sits on a stool with one leg crossed against a dark studio backdrop. — 17 / 17 Studio portrait photographed for the brand.