№ 06 — Commercial 2025

Chis Luxe — Braids in Colour

Client: Chis Luxe Braiding Hair
Location: Lagos, Nigeria
Frames: 10

A hair campaign for Chis Luxe. Staged in the hand-painted salon kiosks and yellow phone booths of the Lagos roadside — floor-length braids leading every frame, lit by sunlight and street charisma.

The campaign idea

The Chis Luxe campaign places the hair inside the visual language of Lagos roadside salons. Painted kiosks, packaged extensions, mirrors and a yellow phone booth create a setting where the product belongs to the life around it.

The photographic approach

Full-length portraits keep the scale and colour of the braids visible, while group frames, movement and closer details give the campaign rhythm. Direct sunlight and the street setting keep the photographs bright, social and immediate.

Two models with long knotless braids, one in double denim, sharing a pink fabric swing outdoors. — 01 / 10 Chis Luxe hair campaign — knotless braids on a pink swing, Lagos roadside.

Model seated in a pink chair having her waist-length braids styled by hands of women around her. — 02 / 10

Model with honey-blonde braids glancing over her shoulder at a mirror inside a purple salon kiosk. — 03 / 10 Honey-blonde braids at the mirror — purple salon kiosk, Lagos.

Model with floor-length brown braids posing in a pink kiosk doorway lined with packaged hair extensions. — 04 / 10 Floor-length braids — pink kiosk doorway, Lagos roadside.

Model in denim dances hand-in-hand with friends beneath a palm tree, black braids swinging mid-motion. — 05 / 10

Model with long black braids and pink eyeshadow, in a zip-detail denim set, leaning on a pink kiosk wall. — 06 / 10

Model holding a strand of her copper braids, seated in a pink stall wearing a Mummy of Lagos tee. — 07 / 10

Five models with braids in copper, blonde, red and black gathered around a pink chair outside a roadside kiosk. — 08 / 10 Braids in copper, blonde, red and black — roadside kiosk, Lagos.

Three models with auburn, blonde and black braids leaning together on a green wooden railing under a tin roof. — 09 / 10

Model with long auburn braids in a zebra-print set posing against a yellow MTN phone kiosk. — 10 / 10 Auburn braids against the yellow phone kiosk — Lagos roadside.